Hey there! I bring my fashion background to the design of trendy experiences.

In this case study, you can explore my contributions to Duro's comprehensive website redesign and brand refresh project. The presentation is divided into two distinct but interconnected areas of focus: design strategy and brand guidelines.

A mother-daughter venture launched in June 2024, created to blend fashion with purpose. This project showcases how cohesive brand guidelines were developed to unify the mission, values, story, and design, ensuring a consistent brand presence across all channels.

Reimagining P2Science's digital presence through a mobile-first design approach, enhancing user experience, and boosting SEO performance to reflect their innovative and responsible vision.

A complete overhaul of my portfolio site to better reflect my identity as a designer. This project explores the design process, from visual concept development to creating a high-fidelity prototype, resulting in a significant decrease in bounce rate and a dramatic increase in unique visitors.